BY Jason Moore & Rosario Picardo




Multiplying Your Church By Discovering Your Contextual Flavor

Many local churches are stuck in a rut, have reached a plateau, or — worst of all — are declining. The temptation is to serve up the same exact ministry models that worked in another time and space, but ultimately feel safe to existing churches. Like ordering from a menu at the franchise chain restaurant and expecting the meal to be palatable in the local context, many churches try and start some- thing new by serving up the same old thing, failing to discover what their local community is actually hungry for.

From Franchise to Local Dive explores what it means to multiply ministry by cooking with local flavor. Whether you want to start a new service or a brand-new campus, this workshop will help you discover how to make a ministry recipe that will keep people coming back for more.

The local church is not called to settle for the fast food chain mentality that cranks out disciples with slick slogans, flashy trends, and regurgitated practices. Rather the call is to be a local, homegrown, farm-fresh, organic ministry that uses authentic ingredients to win people for Jesus. In From Franchise to Local Dive, Jason Moore and Rosario Picardo offer an important resource designed to help congregations multiply their ministries by learning how to perfect their winning recipes.


Jason Moore


Known for his pioneering work in worship design and guest readiness, Jason Moore has devoted the last two plus decades to resources development, training, and coaching & consulting that works for local churches of all sizes, styles and means. 

The author of 10 books, Jason has designed worship alongside such leaders as Adam Hamilton, Michael Slaughter, Tony Campolo, Brian McClaren and Leonard Sweet. He has also lead hundreds of seminars and keynote addresses across North America – teaching in all 50 states in the USA.

Jason began his ministry in the late 90s at Ginghamsburg United Methodist Church in Tipp City, Ohio and later went on to co-found Midnight Oil Productions. In addition to Midnight Oil, Jason has worked with numerous denominations as a creativity consultant, media producer and trainer.

In the secular world, Jason has collaborated with several Hollywood producers in film and television, and has produced numerous book trailers for New York Times best selling authors such as Ariana Huffington, Seth Godin, Robert Greene, Ryan Holiday and Mark Ecko. 

A former adjunct professor for North West Nazarene University, Jason has been featured in many articles for publication including The Ooze, Homiletics, Next Wave, Technologies for Worship, Church Production, Wired, Worship Matters, Church and Worship Technology, Worship Leader Magazine and various newspapers around North America. His books are required reading at nearly a dozen seminaries.



Roz grew up in western New York as a first-generation Sicilian-American. In 2003, he earned his Bachelor of Arts in Religion from Houghton College and in 2007 a Master of Divinity from Asbury Theological Seminary. He graduated with a Doctor of Ministry from United Theological Seminary in 2014.

During his senior year of college, Roz entered the ministry as a military chaplain, serving four years in the Marine Reserves and five years in the Navy Reserves. While attending seminary, he recognized a call to serve the local church and has experience in all facets of church life, through roles ranging from church custodian to associate pastor to church planter and executive pastor of church planting at Ginghamsburg Church who has three campuses and worships over 4,000. Also, Roz was one of the founding pastors at Mosaic, a new multicultural church in Dayton, Ohio, that recently celebrated its first year in the community launching with 564 people.

In addition to his work in the church Roz leads a consulting group for church planters/pastors called Picardo Coaching LLC and is the author of Embrace: A Church Plant That Broke All the Rules (Pickwick Publications), Ministry Makeover: Recovering a Theology of Bivocational Ministry (Wipf & Stock Publishers) and Funding Ministry with Five Loaves and Two Fishes (Abingdon Press). Dr. Picardo has one forthcoming in 2019, From Franchise to Local Dive (Market Square Publishing).

More recently Roz works bi-vocational at United Theological Seminary. He serves as Director of the Seminary’s Pohly Center for Supervision and Leadership Formation, a mentor in United’s Doctor of Ministry program and an affiliate faculty member and now as Dean of The Chapel.


This book, as the title suggests, is more like an urban plunge than it is a classroom text. It is an energetic and informed approach to incarnational mission in your neighborhood. A good read!

– Alan Hirsch

Author of numerous book on missional theology, spirituality, and leadership. Founder of Forge Missional Training Network and 100Movements



A church that understands its context is poised to influence and change the community. In FRANCHISE, Jason and Roz give you the ingredients to help you do just that.

– Jason Young

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return
Former Director of Guest Experience, Buckhead Church and North Point Ministries


Jason and Roz are two of the most entrepreneurial people that I have had the privilege to work with throughout my five decades of ministry. They speak clearly in this work that ministry has taken a shift from the “big box” model to relational local context communities. New wine requires new wineskins! This is an important read!

– Rev. Dr. Michael Slaughter
Passionate Churches, LLC
Pastor Emeritus, Ginghamsburg Church


Whether you lead a multi-site “big church” or work in a smaller local congregation, Jason Moore and Rosario Picardo’s words are a must-read for all pastors hoping to grow their ministries. From Franchise to Local Dive encourages church leaders to take a look at the community they find themselves in and let that unique community direct their ministries. This is a much-needed reminder that we are first called to be Jesus’ hands and feet right where we are. Context is everything..

– Adam Weber

Lead pastor of Embrace Church and author of Talking with God



Finally, a book about what it takes for the church to flourish and thrive that can be applied in every context where the church exists. The future of the church in North America and beyond is in its ability to find a faithful and fruitful mission specifically geared towards its surrounding community. This is so important in the United States, which currently is both a deeply diverse and deeply divided mission field. A franchise mentality and ecclesiology will not lead to a consistent and vibrant advancement of the Kingdom of God in this reality. This is a must read for those who care deeply about the missional future of the church.

Dr. Efrem Smith

Co-Senior Pastor of Bayside Church Midtown and Co-Owner of Influential LLC


In From Franchise to Local Dive Jason and Ros pose the most important question anyone starting or restarting a church can ask- What do you already have that people are longing for? Too often we start with what we need to do, or what who we need to emulate instead of the question this book encourages and helps each community answer “what is unique about where we are located, and what we already do naturally?” This is an incredibly timely resource as many churches are tired from trying to keep up with bigger budgeted well-staffed plants sprouting up and distracting us from the work that we have been called to. The examples are inspiring and the questions invaluable!

– Sarah Heath
Pastor, Author, Speaker, Designer


Whether leading a local church ministry team, a stand alone church or a multi-site congregation, leaders are charged with discerning what in the ministry is contextual and can be different and what in the ministry has to have continuity and is the same regardless of context. Jason and Roz wisely help church leaders with this essential discernment in this book.

– Rev. Jorge Acevedo

Lead Pastor, Grace Church, A multi-site United Methodist congregation



From Franchise to Local Dive is a must-read for church leaders looking for that special sauce to fuel their church’s growth. While most churches have reached a plateau, or even decline, in growth this powerful book provides strategies and practical examples of how local churches can multiply their ministries by cooking with local flavor. Reading this book, you’ll fee encouraged and empowered to uniquely engage your local community.

– Tyler Smith

Co-founder & CEO, Text In Church



An exceptional resource for new and existing churches to help leaders think outside of the box and outside of the franchise. 21st Century ministry is all about context, and Jason and Roz cracked the code and revealed the secrets of success for Church Health and Vitality in this awesome resource.

– Olu Brown
Lead pastor, Impact Church

Upcoming Events

April 16, 2020

Great Plains Conference, UMC

Experience a full day seminar based on the book with Jason and Rozario. This hands on experience is being hosted by the Great Plains Conference of the United Methodist Church. 

APRIL, 2020

Missouri Conference, UMC • Missouri

Experience a full day seminar based on the book with Jason and Rozario. This hands on experience is being hosted by the Missouri Conference of the United Methodist Church. 

June 27, 2020

Susquehanna Conference, UMC • Pennsylvania

Experience a full day seminar based on the book with Jason and Rozario. This hands on experience is being hosted by the Great Plains Conference of the United Methodist Church. 

August 18, 2020

Miami Valley District, UMC • Dayton, OH

Experience a full day seminar based on the book with Jason and Rozario. This hands on experience is being hosted by the United Theological seminary and Great Plains Conference of the United Methodist Church. 

Coming Soon!




Join Roz and Jason as they travel the country talking to some of the most successful planters out there. These 20-30 minute on-camera interviews are chock full of incredible learning opportunities.